JOLLYBROWNE ART FILE SPECIFICATIONS

 
 

SUBMITTING ART FILES

  1. Confirm your art files are print-ready. Review our step-by-step instructions below.

  2. Name each file correctly:
    Event Name_Company Name_Graphic Ref #_Layout Scale%

  3. Package individual art files together with source files and reference documents. Name the zip folder correctly:
    Event Name_Company Name

  4. Upload your files via our Dropbox or email us

 

PRINT-READY FILE REQUIREMENTS

Vector files. For die-cut graphics (e.g. logo decals, round stickers, dimensional signs). These graphics are cut around the contours of a shape and the excess background material deleted (weeding) leaving only the intended shape of the graphic.

  • File Format: Vector (AI, EPS, PDF)

  • File Dimensions: N/A

  • Minimum File Resolution: N/A

  • Color Mode: CMYK (include PMS color reference)

  • Image Layers: N/A

  • Text Layers: Outlined

  • File Layers: Do not flatten

  • Crop Marks: No

  • Reference Document: Not required

Raster files. For all other graphics (e.g. mounted posters, square/rectangular stickers, wall murals and column wraps). These graphics are straight-cut to size around the perimeter of the graphic. The background material is not deleted and is visible when installed.

  • File Format: Raster (EPS, JPG, PDF, PSD, TIFF)

  • File Dimensions: Exact print output size

  • Minimum File Resolution: 120ppi at print output size

  • Color Mode: CMYK

  • Image Layers: Place embedded

  • Text Layers: Outlined

  • File Layers: Do not flatten

  • Crop Marks: No

  • Reference Document: Required

INSTRUCTIONS TO PRINT-READY ART FILES

  1. Required File Format

    • Vector format for decals. That’s it. Go up and follow the instructions to submit your files. Vector files aren’t constrained by pixels so they can be resized without resolution loss.

    • Raster format for everything else. Keep on reading on to ensure your raster files are to specifications. Click here to learn more about the differences between vector and raster.

  2. Surface Area
    Murals and wraps that cover an entire wall or column are trimmed on the top, right and bottom during installation. We include the necessary bleed in our art file dimensions proportionate to width and height of the surface to be covered. If you don’t have a CAD of your specific space or unsure of the dimensions of your walls and columns, email design@jollybrowne.com and we’ll get you accurate measurements.

  3. Art File Dimensions
    Posters and stickers that don’t cover an entire wall or column are treated like typical print production. They are trimmed-to-size before installation so add 0.125” bleed on all sides of print output size. For example if your want a 36” x 48” poster, your art file dimensions are 36.125” x 48.125”.

    Murals and wraps covering the entire surface area of walls and columns are trimmed during installation to ensure a precise fit. Add 4” bleed to the surface area dimensions on the right, 2” bleed to the bottom and 1” bleed to the top. For example if the surface dimension is 120” wide x 92” tall, your art file dimensions are 124” x 95”.

  4. Safety Area
    Keep a minimum 2” margin on all sides inside of the surface dimensions. For example if the surface dimensions are 120” wide x 92” high, the safety area is 116” wide x 88” high. This ensures critical elements like logos, text and key parts of an image are not trimmed off.

    Error on the side of allowing more margin for safety since graphics on physical structures both temporary and permanent have unknowns — inconsistent construction, environmental variables, installation complexities, etc that need to be accounted for.

  5. Minimum File Resolution
    Raster file resolution must be at least 120ppi (pixels per inch) at the art dimension size. Calculate a files pixel dimensions by multiplying the art file dimensions (print output size in inches) x the minimum resolution (120ppi). For example if your art file dimension is 124” wide x 95” high, multiplied by 120 equals the pixel dimensions (14,880 x 11,400). Click here to learn more about PPI.

  6. Layout Scale
    To better manage large art files, create layouts at less than 100% scale. If a file is created at less than 100%, increase the file resolution proportionately to maintain print quality and add the layout scale to the file name to ensure correct print output size.

  7. File Layers
    Add each graphic element (e.g. image, text, logo, etc) on a separate layer:

    • Embed image files

    • Outline all text layers

    • Do not flatten layers

    • Do not add crop marks

  8. Packaging Files
    Combine the layout with all source files (images and fonts) and a reference document of your layout. Again, do not flatten layers or add crop marks to your layout.

    • Name individual art files using this convention
      Event Name_Company Name_Graphic Ref #_Layout Scale%

    • Package together the art file with all source files (images, logos, text, etc) and a screenshot reference of your art file layout

    • Name the packaged zip folder correctly:
      Event Name_Company Name